Conducting market research is an important aspect of small business marketing.
Sometimes in the rush to get a new product or service to market thorough business market research can be overlooked. However, comprehensively researching a market can really give your company an edge against the competition and ensure you are providing a product or service that your potential customers require at an appropriate price.
Conducting market research however, can be laborious and time consuming and can involve some or all of the following; telephone market research, emails to existing or prospect customers, online market research and desk research.
Freelance Octopus can help by doing all the leg work and producing a comprehensive market research report of the findings from which you can make informed decisions about the direction in which your company should proceed.
Click here to read some case studies relating to market research projects.